The City of Kingsport launched This Is Kingsport as the definitive city resource to communicate events and stories that capture the Kingsport Spirit.
This active community destination is a mobile resource for people on the go and captures a lot of attention with fresh happenings in the City.
There's extensive optimization for search-friendly content, plus an active, engaged community linked via text and email.
With more than 90% of all traffic to This Is Kingsport coming from a mobile device, Volume has programmed a powerful text and email platform delivered weekly to subscribers. This free service has thousands of recipients and is a useful ad-free resource that keeps all the city's events and information right up front.
Working with a small team of designers, Volume's best resources were inspired to create a new logo for Kingsport that moves from letters an icon that represents the Spirit of the Community - a fun, vibrant, and authentic mark flying a flag that folds in the state of TN and the unique regional qualities of our East Tennessee heritage.
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