Rebranding Success: Wells Fargo Financial Investors Transitions to a New Identity with Volume Interactive

Riverbend Park - Kingsport, Tennessee - By Volume Labs 2023
July 21, 2024

At Volume Interactive, we understand that a brand's identity is more than just a logo—it's the first impression that sets the stage for everything that follows. That's why we were thrilled to collaborate with Wells Fargo Financial Investors on their exciting journey to a new name and brand identity.

Crafting a Modern Identity

Wells Fargo Financial Investors, located prominently at the corner of Center Street and Shelby Street in Kingsport, sought to leverage their well-known location in their new branding. Our team met with them to discuss their ideas and color preferences, integrating these elements into several fresh concepts. The result is a modern logo that features a three-dimensional cube within a cube, symbolizing wealth management expertise and a focus on retirement planning. This geometric design not only reflects their professionalism but also their innovative approach to financial services.

Beyond the Logo

While the logo is a critical first impression, it’s just the beginning. Our collaboration with Wells Fargo Financial Investors goes beyond logo design. We are continuing to work with them on signage, website development, and other printed materials to ensure a smooth and cohesive brand transition. Our goal is to build a distinctive and trusted brand in Kingsport that resonates with their clients and the broader community.

Building a Trusted Brand

A strong logo is a vital component of a brand, but it’s the consistent application of this identity across all touchpoints that truly establishes trust and recognition. As Wells Fargo Financial Investors transitions to their new identity later this fall, we are committed to supporting them every step of the way. Our efforts are focused on creating a unified brand presence that highlights their expertise in wealth management and retirement planning, making them a standout choice for financial services in Kingsport.

Stay tuned for more updates as we continue to work with Wells Fargo Financial Investors on this exciting rebranding journey. Together, we are building a brand that not only looks impressive but stands for trust, expertise, and local commitment.

Follow us for more insights on our latest projects and the impact of effective branding. #VolumeInteractive #WellsFargoFinancialInvestors #Rebranding #WealthManagement #Kingsport