At Volume Interactive, we love partnering with local businesses to create impactful campaigns, and our recent project with Holston Beef Company is a testament to that. In an effort to promote the delicious, locally grown beef from East Tennessee farms, we teamed up with Holston Beef to organize an exciting Blackstone Grill giveaway. This campaign not only highlighted the best steaks for summer grilling but also offered a fantastic opportunity for participants to win a top-notch Blackstone Grill.
The response to the giveaway was tremendous, with over 2,500 people registering online for a chance to win. Holston Beef's strategic promotion played a significant role in this success. By leveraging their social media channels and promoting the giveaway at the Kingsport Farmers Market with an accompanying QR code, they were able to reach a broad audience.
The results of the campaign were outstanding. Online traffic to Holston Beef's website tripled during the month, significantly boosting brand awareness and online sales. The campaign not only introduced more people to the exceptional quality of Holston Beef's products but also reinforced their commitment to supporting local farms.
This is just the beginning. As we move further into summer, Volume Interactive will continue to collaborate with Holston Beef to build on this momentum. Our ongoing efforts will focus on promoting their local farm and ensuring that more people get to enjoy the best steaks East Tennessee has to offer.
Stay tuned for more exciting promotions and delicious updates from Holston Beef and Volume Interactive!
Be sure to follow Holston Beef on social media for the latest updates and future giveaways. Let’s continue to support local farms and enjoy the best in local produce. #HolstonBeef #VolumeInteractive #SupportLocalFarms #BlackstoneGrillGiveaway